Alala was created for women in the fast lane — forward-thinkers who excel constantly and take breaks rarely. Alala is redefining elevated staples inspired by New York City, and its women who demand both sophisticated fashion and dynamic function from their apparel. Alala is derived from the Greek goddess who's name signifies a battle cry — this is our decree. We design for you, the woman with the audacity to know she deserves it all and is making her mark on the world. #AlalaAllDay