MICHI believes in empowering women with thoughtfully created clothing.
Michelle Watson created MICHI in 2010 with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, ‘90’s European designers and nature, have become MICHI signatures.
Design, performance and versatility are at the core of everything that MICHI does and the Canadian-made styles are constructed to last.